SEO & PPC Services Firms
There are various SEO / PPC / Online Marketing firms our there. Many are start-ups looking to jump on the bandwagon and make a quick buck, whilst others are run by people who have been “in the game” for a long time. I run a small business in Sydney Australia offering called SEO Professionals and although the name would make you think I only offer search engine optimisation, I also offer PPC and online marketing services to my clients.
One of the topics that’s high on my list of importance when dealing with clients is conversion rates. Ultimately, no matter how much traffic you get, it’s the conversion rate that’s going to make or break your business. Conversion rates also happen to be the easiest element to control as most if not all of it will be under your control.
What I mean by this is, if your website is receiving 500 visitors a day from Keyword A, then there are 2 obvious ways to increase revenue from these 500 people:
1: Work on optimising the page and SEO to improve the rank of Keyword A, get more visitors, sell more.
2: Work on testing the landing page for Keyword A, get the same number of visitors, sell more.
To me the latter option makes much more sense because not only will you discover a better converting design or sales text for Keyword A, but you most likely will be able to apply your findings across other pages of your website, meaning that you’ve instantly improved conversion rates on multiple pages.
Also, when testing various landing pages and analysing conversion rate increases, always work on the actual percentage increase from the base value to get a true measure of success. Increasing conversion rates from 1% to 2% isn’t a 1% increase…. it’s 100%! Even going from 5% to 6% is a 20% increase, which is huge.
Back on the SEO side of things, because of the infancy of the industry for now, and the various levels of SEO that can be conducted on a website, becoming an SEO reseller might be a great option for someone just starting out. Being an SEO reseller means that you work on behalf of other businesses who might not have the internal capacity to run their own SEO department. Remember, any business with a website could do with SEO and so that means there are various opportunities that exist amongst firms like web development companies etc.
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