Alternate Pay Per Click Search Engines

Many people begin their pay per click campaign at the most obvious place, Google Adwords. This is perfectly fine if you are just starting out in the world of Search Engine Marketing as Google does provide a lot of useful tools and help content to guide you along, as well as a large community of users who you also may find helpful through various blog posts, shared experiences and such.

Once you’ve graduated from PPC 101, I highly recommend having a look at the various other Pay Per Click Search Engines who usually provide better value as opposed to Google, largely because there isn’t as much competition on keywords.

Another good reason to trial as many PPC Search Engines as you can is that most of them offer some type of free credit bonus when you first sign up. Every dollar counts!

Here’s a quick list of alternate Pay Per Click Search Engines:

• Yahoo! Search Marketing
• Enhance
• 7Search
• MSN adCentre
• MIVA
• goClick

When evaluating alternate PPC Search Engines, make sure that you are able to track similar data from each of them so that you can make a true comparison on which engine provides you with the best converting traffic. You will find that certain niches convert better with certain PPC engines than others so it’s all for you to find out!

This entry was posted on Tuesday, August 21st, 2007 at 3:33 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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